Here's what you'll learn inside the PaidxProtected Music Business

    1. Welcome!

    2. Join the Private Creative Community

    3. Glossary of Terms Used in the Course

    4. References & Resource Links

    5. Orientation Survey

    6. Recommended Readings

    7. Careers in the Music Industry

      FREE PREVIEW

    8. Self-Management Precedes Business Management

    9. Self-Management Workbook

    10. SMART Goals

    11. Write Your Mission Statement

    1. Identifying Your Business Structure

    2. Creating Your Business Model

    3. Creating Your Business Model Workbook

    4. The Structure and Significance of Business Plans

    5. Write Your Business Plan

    6. Setup Your Business Accounts

    7. Congrats! You're Officially Ready for Business!

    1. Let's Start with a Crash Course in Accounting

    2. Accounting Quiz

    3. Accounting Workbook

    4. Setup Your Bookkeeping System

    5. Deep Dive: What is ROI?

    6. How to Send Invoices

    7. Invoice Example Template

    8. Payment Processing Options

    9. Pay Yourself (and Your Employees)

    10. How to File Your Taxes

    11. Everything You Need to Know About Business Credit

    12. Bonus: How to Apply for Business Credit (with examples)

    13. Deep Dive: Royalties and Publishing

    14. Publishing Quiz

    15. Deep Dive: Monetization

    16. Deep Dive: Distribution

    17. Hidden Opportunities & Revenue Maximization

    1. Business Law Cheat Sheet

    2. Trademark Essentials for Music Creators

    3. Copyright Essentials for Music Creators

    4. Music Business Contracts 101

    5. Bonus: Contract Templates

    6. PxP Legal Realities Guide

    1. Branding 101 for Music Creators

    2. Create Your Branding Deck

    3. Marketing 101 for Music Creators

    4. Marketing Quiz

    5. Finding Your Audience for Music Creators

    6. Marketing Strategies & The Psychology Behind Them

    7. Identifying & Interpreting Market Trends

    8. Growing Forward Workbook

    9. Sales 101 for Music Creators

    10. Public Relations (PR) 101 for Music Creators

    11. Professional Writing for Music Business Communication

    12. Modern Networking Etiquette

    1. Customer Loyalty and Retention Guide

    2. Brand Equity Builder Kit

    3. Get Verified Guide: a Creator's Playbook

    4. Influencer 101: How to Get Paid Brand Deals

    5. Influencer Quiz

    6. The DM Detox Book

    7. End of Course Survey

    8. Congrats! You made it to the end!

About this course

  • $379.00
  • 61 lessons
  • 0 hours of video content

Did somebody say FREE?

Bonus material? Yes, please. Beyond the 100+ downloads within the course, here are some awesome value-packed freebies that come with every course purchase.

  • Customer Loyalty & Retention Guide

    $197 value

    Listeners, venues, DJs... are all considered customers of a music business. This step-by-step guide shows you how to keep your customers coming back to you and telling everyone about your brand.

  • Brand Equity Builder

    $97 value

    Use this worksheet set to understand what sets your brand apart from competitors and how to communicate that value to customers.

  • Verification Guide

    $297 value

    Use this detailed, step-by-step checklist to get verified across all of your social media channels.

Maximize your potential, starting today

Enroll Now

Meet the Teacher

Haley Fortenberry

Hi! I'm Haley - passionate problem solver, talent manager and all-around creators' rights advocate. After ten years of working in the music industry, my experience compels me to share what I've learned to help aspiring talent be successful.

Frequently Asked Questions

  • How long will this course take to complete?

    The PaidxProtected Music Business is designed to be self-paced, meaning you can go through the content as quickly or as slowly as you'd like. No overwhelm here!

  • How do I know it will work for me?

    I know that everything I’ve laid out for you in this course works when you put in the work. These are the EXACT steps I’ve used to grow my clients' brands for the past ten years...the results have been fantastic. I’ve refined my approach to figure out what really WORKS vs. what’s a waste of time! Listen, at the end of the day, all I can do is give you the information, it’s up to you what you do with it. But if you apply what I teach you strategically and consistently, you are guaranteed to see growth in your online presence and sales.

  • I want to start a music business, but I don't like being on camera. Will this course work for me?

    Creators who are literally the "face" of their brand will see optimal results, but this class is structured to prepare managers, labels and songwriters to succeed even without a huge customer-facing online presence.

  • How long will I have access to the course?

    You’ll have lifetime access to the course so you can return to it again and again. You’ll also receive new updates and bonuses automatically as the course evolves over time! As long as this course is on the internet, you will have access to it!

  • Do you have a refund policy?

    I’m confident that you’re absolutely going to love The PaidxProtected Music Business and see tangible results in your business! But if for any reason you are not satisfied with your purchase, I'm happy to give you a refund within 30 days of purchasing. In order to qualify for a refund, you must submit proof that you did the work in The PaidxProtected Music Business, applied the recommended strategies and it did not work for you. Please submit a refund request to me at [email protected] by the 30th day at 11:59 pm PST. After 30 days, all payments are non-refundable and you are responsible for full payment of the fees for the program.

  • I'm very busy. What kind of time commitment am I looking at?

    Whether you're a full time employee, parent or student, the self-paced nature allows you to study and grow at your own pace. Even if you can only devote a few hours each week, consistent effort will help you far more than waiting for the *right time*.